Turtlebox Audio is a Texas based company founded by four friends, and their flagship speaker is seriously turning heads. What started as a garage project has turned into an emerging disrupter in outdoor audio equipment. Apple, Disney, Harley Davidson, Google...Turtlebox? Never underestimate what a few beers, a few friends, and a few weeks (years) in your garage can lead to. Turtlebox Co-Founder, Jonathan McKenzie, joined us for this Brand Spotlight. We hope you enjoy the read!
Tell us a little bit about yourselves and Turtlebox Audio?
Turtlebox was founded by four best friends who were doing life together looking for a way to constantly “live free” - as we like to say. The four of us all had professional backgrounds in the corporate world, which is what drove us to want to start something we could call our own. We started Turtlebox in 2013 as a garage project, but it quickly grew into something much bigger. We didn't officially started selling product to consumers until 2018 and have seen tremendous growth since then.
What led you to start Turtlebox, and what’s the mission behind the brand?
There was nothing loud enough in the marketplace that could provide the level of outdoor music we were looking for - so we made our own. The first “Turtlebox” wasn’t a Turtlebox at all...it was just a speaker box, built for the 4 of us for our adventures.
"Our mission is to make the LOUDEST, rugged, portable speaker in the Market that is specifically built for the outdoors."
What motivates you to keep chasing your mission?
At the core of who I am, I believe that God made me to make things - that’s a big part of why I do what I do at Turtlebox. I make things - particularly rugged, portable speakers. This reason for living motivates me everyday because it’s a force much greater than just working towards the next paycheck.
Beyond that, I’d say our customers motivate us. We have the best customers in the world. We love seeing them enjoying Turtlebox in the great outdoors! The more we see them, the more it motivates us to keep making Turtlebox better...so that more and more people can enjoy great music outside.
How will this product benefit the average 9-5er and weekend warrior who has limited time to get out?
Who doesn’t like listening to music outside with friends and family? It doesn’t matter if you’re doing it in your backyard, frontyard, or on top of a mountain, just get outside and enjoy some fresh air. ANYONE can take advantage of that!
What challenges did you face turning a passion into an occupation?
This is very difficult. The catch 22 is that once a hobby becomes a career you run the risk of getting burnt-out just like you would at any other job. The key is take things one day at a time. Work hard, rest well, spend time with those you love, put the phone down, go to bed, wake up and do it again.
What advice can you give to others who are trying to spend more time chasing their passions?
Know WHY you’re doing something before you invest a lot of time or money pursuing it. If you find that your goals are mostly selfish, i.e. making more money or just wanting to work less, you’ll soon find that nothing will satisfy that selfish desire. You need something deeper that inspires you...like wanting to spend more time with your family, or more time in the quiet soaking up the sounds of the great outdoors. There’s got to be something outside of YOU that drives you towards these passions.
What’s on the horizon for Turtlebox? Any big plans looking ahead?
Always big plans ahead! But most of those we have to keep close to the vest. We are always listening to our customers and striving to build better products...so if you have a good idea, bring it our way!